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Heidelberg Promises to Look “Smart” at drupa 2016 (Part I)

As the event nears, Heidelberg wants to be seen in a different light: less dependent on equipment, more open to partnership, wholly focused on production efficiency.

Tuesday, March 08, 2016

Heidelberg’s Harald Weimer addresses the pre-drupa media briefing

It’s impossible not to be struck by the differences between the Heidelberger Druckmaschinen AG that exhibited at drupa 2012 and the company that will be present under that name at the 2016 edition of the show.

Four years ago, Heidelberg was a business operating at a financial loss as it faced declining orders in nearly all of its principal markets. Sales of its mainstay product line, sheetfed lithographic presses, had stalled. Its portfolio was studded with pre- and postpress devices that also had become weak performers. A go-it-alone mentality left the company’s R&D programs largely sealed off from outside participation. It had not been aggressive in acquiring subsidiaries that could help broaden its technological repertoire and extend its product base.


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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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