WhatTheyThink

Premium Commentary & Analysis

Quad/Graphics adds iPad app to digital edition

Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.

Wednesday, June 16, 2010

Expands publication opportunities for magazines and catalogers

On June 10th, Quad/Graphics announced that it has developed an iPad application, in partnership with YUDU Media, that will allow magazines, catalogs and retail advertising to be published for the Apple iPad, iPhone and iPod touch. This application is an addition to Quad/Graphics’ current Flash-based Digital Edition electronic publishing offering, an extension of the company’s premedia services. As I am sure our readers are aware, the iPad does not support Adobe Flash. We spoke with Jason Sawtelle, Director of Premedia Sales for Quad/Graphics, and Claire Ho, Corporate Communications Manager, to learn more.

WTT: Jason, perhaps you could start by explaining Quad/Graphics’ Digital Edition for those of our readers who may not be familiar with it.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More

PrintFactory Acquisition by Kornit Digital Boosts Business Opportunities for Both

PrintFactory Acquisition by Kornit Digital Boosts Business Opportunities for Both

In April, Kornit Digital announced the acquisition of PrintFactory. In this Business Update Video, Director Global Strategic Partners Simon Landau provides background on PrintFactory, which has been in the market since 1989, and explains the value to PrintFactory, Kornit, and their dealers and customers of this addition to the Kornit portfolio. Read More

Recent Printing Industry News

Wednesday, June 10, 2026