(Watch David Zwang's video interview with HP's Carles Farre about this announcement.)

As we get closer to drupa 2020, the announcements of new products and solutions are starting to ramp up. Today, HP PageWide Industrial introduced their latest product innovation initially seen at a customer event in San Diego last week. As we have seen in the past with HDNA, HP likes to combine technology innovation with the release of a new press. In this case the new innovation is HP Brilliant Ink^TMand the press is the new HP PageWide Web Press T250 HD.

Targeted at commercial and publishing markets, initially Brilliant Ink brings the HP PageWide T250 HD press compatibility with offset coated and uncoated media through the selective use of a new HP Optimizer. If you recall, previously the use of standard offset media required a bonding agent for uncoated media and a different priming agent for coated media. With Brilliant Ink, the same “new” bonding agent can be applied to selective areas of both coated and uncoated offset media. By applying it selectively with printheads, it minimizes the amount of optimizer you need, but still get the improved print quality and compensation for coated mill batch variation. The use of ColorPRO certified inkjet media doesn’t require any primer or bonding agent with Brilliant Ink. This brings PageWide presses to the level of media handling capabilities to that of the competing Canon ProStream and Ricoh VC70000.