WhatTheyThink

Premium Commentary & Analysis

Blunt Skincare One of First CBD Companies to Consider Neenah’s Hemp Fiber Folding Board for Packaging

A cosmetic chemist who has worked with some of the largest beauty brands, Stas Chirkov saw an opportunity to develop his own line of skincare products based on industrial hemp. In this article, he explains how he got started and details how specialized packaging impacts his ability to market his products.

Monday, December 09, 2019

We recently wrote about Neenah Packaging’s launch of a new line of hemp fiber papers into its premium folding board portfolio to support the exploding CBD market. One of the first companies to take advantage of this innovative new line of packaging substrate is California-based Blunt Skincare. We spoke with the company’s founder, Stas Chirkov, to learn more about his approach to the market and his thoughts about the use of hemp-fiber-based packaging for his products. The company name, Chirkov says, comes from the fact that they are blunt about their ingredients and give customers choice about what ingredients they use, including both CBD and hemp seed oil.

“The cannabis market is hot in California, especially with the legalization of industrial hemp, a plant in the cannabis family, with the passage of the 2018 U.S. Farm Bill, legalizing growth of industrial hemp containing less than 0.3% THC, the psychoactive ingredient in marijuana,” Chirkov states. “CBD has become such a buzzword; you hear people talking about its benefits for everything from pain to cancer. We’re not marketing CBD as a fix-it-all ingredient; rather, we are producing mass market products that can be sold into this booming market.”

Chirkov is a cosmetic chemist who has worked for large beauty companies and is a cannabis user himself. “I was inspired by what I was seeing,” he says, “and I went to all the trade shows to learn more. Once I understood what CBD actually is and the differences between extraction methods, I started researching the skincare benefits each has to offer. After developing the formulas, I decided to launch with three different oils. Each feature superstar cannabis-derived skincare ingredients for different skincare benefits: hemp seed oil, pure CBD, and full-spectrum cannabis extract.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Is AI Headed for a Dot-Com-Like Bust?

Is AI Headed for a Dot-Com-Like Bust?

There is no question that the AI industry is hot right now. And for the most part, its players are well-funded, unlike many of the startups that comprised the dot-com boom in the 1990s. But there are early signals that all may not be well in AI-land. Read More

Seed to System Project Set to Encourage Textile Products Made in America

Seed to System Project Set to Encourage Textile Products Made in America

CreateMe, in partnership with Avalo AI and Laguna Fabrics, launched Seed to System, a first-of-its-kind infrastructure connecting fragments of the apparel supply chain into one end-to-end U.S.-based system: from Texas cotton fields to California factory floors. Hear about this innovative initiative from CreateMe CEO Cam Myers. Read More

New Seed to System Partnership to Deliver Made-in-America Sustainable Fabric

New Seed to System Partnership to Deliver Made-in-America Sustainable Fabric

CreateMe Technologies, an AI robotics company reimagining how clothes are made using robots and replacing thread with digital adhesives, has joined with Avalo and Laguna Fabrics to form Seed to System partnership. This is a first-of-its-kind infrastructure connecting fragments of the apparel supply chain into one end-to-end U.S.-based system: from Texas cotton fields to California factory floors. Read More

Toby Weiss Leaving Fiery After 17 years

Toby Weiss Leaving Fiery After 17 years

After 17 years with Fiery, culminating in his role as CEO, Toby Weiss is leaving the company to take on the role of CEO at Securonix, with the task of scaling the next era of AI-Powered security operations. In this interview. Toby shares some of his favorite experiences at Fiery as well as some of the challenges. While this move might seem unusual, Toby explains that he joined Fiery from the cybersecurity industry and is looking forward to get back into it, although he will miss Fiery and its people and customers, and our industry will certainly miss him! Read More

Haley Haar’s Strategic Vision Results in Business Growth

Haley Haar’s Strategic Vision Results in Business Growth

In a recent interview, Haley Haar, Owner/President of AlphaGraphics Kansas City, explained how she brought the Kansas City center from about $450,000 in annual revenues to nearly $2 million through strategic planning and a deep understanding of customer needs and requirements. Read More