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Heat Transfer Dye Sublimation: The Next Profit Opportunity for Commercial and Display Graphics Printers

Cary Sherburne looks at how print businesses can profit from offering heat-transfer dye-sublimation services, including textile-based products, as well as mugs, metallic substrates, and more.

Thursday, December 05, 2019

I’ll be honest, I started the research for this article looking at the following question: How does a sign or commercial printer get into textiles, from a strategy perspective?

I thought I would interview two or three smart people, get their insight and be able to communicate some valuable information to you, dear reader. But those smart people quickly set me straight.

The question isn’t how to get into textiles, which is a growth business, especially if you are looking at digitally printed textiles. Rather, the question is broader: How can your business benefit from offering heat transfer dye sublimation services, including textile-based products?


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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