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BOBST Ups the Stakes with Next-Generation Hybrid Press and More

BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Cary Sherburne talks with CEO Jean-Pascal Bobst.

Tuesday, November 26, 2019

BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Perhaps when you think of BOBST, you think die-cutting, folder gluer, flexo; but these days, the company is so much more. We checked in with CEO Jean-Pascal Bobst to get the latest news and his views about the industry.

WhatTheyThink: You had a pretty significant presence at Labelexpo Europe and made some exciting announcements. Can you share the highlights with our readers?

Jean-Pascal Bobst:  What we showed at Labelexpo Europe demonstrates our vision of the future of the industry – more digitization, more connectivity and the ability to supply most, if not all, required solutions for flexo and digital. We see growing demand for labels, packages and packaging machinery, and this has driven growth for us in the last few years. Along with that, we have made significant digital investments, including in our Mouvent technology, which supports digital printing in five industries, and into Industry 4.0 solutions that we believe will shape the future of packaging production across labels, flexible packaging, folding carton and corrugated board. The goal is to move from a PDF file to an end product with as little human intervention as possible. It’s all about the ability for stakeholders to be connected to a digital and automated workflow, accessing cloud-based information anytime, anywhere, for a flexible and agile collaborative operation. BOBST can provide software, ink, machines and strong relationships that help customers make the necessary transformations in their businesses.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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