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Heating Up: Retargeting with Direct Mail

Retargeting isn’t just for digital campaigns anymore. Companies are coming up with innovative solutions for retargeting lost website customers with snail mail, as well.

By Heidi Tolliver-Walker
Published: January 8, 2018


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Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”



By Gerhard Maertterer on Jan 08, 2018

Consumers often visit online shops only to compare prices. And because there ?is no personal contact as in bricks and mortar shops, consumers have no shame in simply abandoning their shopping carts. So how do you get these customers to make a purchase?

Retargeting using individualized newsletters, emails, banners, etc. is a good approach. But often customers then feel like they’re being stalked.

We have a solution for shopping cart abandoners: REALTIME PRINTING deeply embedded in REALTIME MARKETING.? Thus we are printing every morning and every afternoon tens of thousands of highly individualized and personalized postcards and selfmailers, depending on
- the purchase and non-purchase history of visitors
- CRM’s system’s rules
- predictive analytics.

The conversion rates mostly are higher than 10% as I explain in my interview with Cary Sherburne: http://whattheythink.com/video/84915-eversfrank-gruppe-promotes-real-time-printing/


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