Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

Heating Up: Retargeting with Direct Mail

Retargeting isn’t just for digital campaigns anymore. Companies are coming up with innovative solutions for retargeting lost website customers with snail mail, as well.

By Heidi Tolliver-Walker
Published: January 8, 2018

PREMIUM MEMBERSHIP CONTENT

This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.

FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER

 

Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”

 

Discussion

By Gerhard Maertterer on Jan 08, 2018

Consumers often visit online shops only to compare prices. And because there ?is no personal contact as in bricks and mortar shops, consumers have no shame in simply abandoning their shopping carts. So how do you get these customers to make a purchase?

Retargeting using individualized newsletters, emails, banners, etc. is a good approach. But often customers then feel like they’re being stalked.

We have a solution for shopping cart abandoners: REALTIME PRINTING deeply embedded in REALTIME MARKETING.? Thus we are printing every morning and every afternoon tens of thousands of highly individualized and personalized postcards and selfmailers, depending on
- the purchase and non-purchase history of visitors
- CRM’s system’s rules
- predictive analytics.

The conversion rates mostly are higher than 10% as I explain in my interview with Cary Sherburne: http://whattheythink.com/video/84915-eversfrank-gruppe-promotes-real-time-printing/

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved