Commentary & Analysis
FREE: KPG: Redefining Value-Add
KPG has historically been known for its analog and digital plate businesses,
By Cary Sherburne
Published: May 27, 2004
KPG has historically been known for its analog and digital plate businesses, and has gradually been adding to its portfolio with a wide range of partnerships and alliances with RIP, platemaking and output engine manufacturers. While these announcements have been made as they have occurred, drupa 2004 was the first time I have seen the entire integrated story. KPG's drupa exhibit reflected the culmination of an aggressive strategy of acquisition and partnering which I have no doubt the company will continue to enhance into the future.
At drupa, KPG announced a distribution relationship with Canon wherein KPG will distribute the full line of Canon color products from 11 pages per minute and up. The 11 ppm devices are packaged with a KPG RIP, and the 4000 and 5100 series Canon products come with an EFI RIP. KPG's Vic Stalam indicated that the company had no intention of adding Canon black & white products to its portfolio.
KPG also announced the new DirectPress 5634 DI based on Presstek's ProFire Excel imaging and capable of delivering up to 300 lpi standard, stochastic or hybrid screening.
The company announced that it had completed its acquisition of RealTimeImage, and, on the last day of the show, further announced the acquisition of Bell Microproducts Solutions' PageComposer software effective June 1. Developed for the workflow needs of the prepress industry, PageComposer, which will be known under the KPG brand MatchFlow Composer, handles the conversion of such industry standard prepress file formats as PostScript, PDF, PDF/X-1a or PDF/X-3, Scitex Native, Handshake CT & LW, and TIFF/IT-P1 into any standard file format, with secured content, to output on all types of devices, including high-resolution imagesetters, color proofers and CTP equipment.. MatchFlow Composer technology will be integrated as a component of the KPG Color Fidelity System, which was shown as a technology demonstration at drupa. The Color Fidelity System enables customers to automate critical color management operations from capture to output and benefit from efficiency-based cost savings and higher image quality and is described in a bit more detail later in this article.
In refining its market approach, KPG has chosen to place market focus on three segments: commercial print, newspapers and packaginga broad scope, but a vertical focus that has allowed the company to develop customized solutions targeted at those specific environments. At drupa, KPG was showing end-to-end configured solutions for each of the three environments. KPG's Vic Stalam and Beth Hogan-Scott provided me with a tour of the KPG stand.
According to Hogan-Scott, as little as four years ago, there was no thermal plate system available for the newspaper market. Seeing this as an opportunity, KPG, in conjunction with its partners, set out to design a full thermal system, including the imaging head, platesetter, processing unit and punch bend unit, all fully automated, which resulted in the Newsetter being introduced four years ago. There are now over 300 thermal installs worldwide in newspaper facilities from KPG and others--a 20% market share for thermal in a very short time--and in new installations, KPG reports that almost 50% are using thermal imaging technology. KPG's new plate for the newspaper market, Thermal News Gold, sports an imaging speed up to 40% faster than other plates, according to Hogan-Scott, a key benefit for that time-sensitive market. The company was showing its Newsetter, pictured here.
KPG sees the packaging market as its highest growth potential. The company was demonstrating a complete solution for packaging, including two proofing products, Approval NX and First Check. Approval NX was being demonstrated producing metallics, along with a technology demonstration of fluorescents. First Check produces up to eight colors using a thermal ribbon system. It can also produce metallics and white, but no fluorescents at this time. These products allow packaging design firms to bring comping in house, an important capability in a world where cycle times continue to be compressed. According to Stalam, KPG's big announcement in the packaging area is its entry into flexography, with a technology demonstration of digital flexo plates for the full range of packaging applications. Stalam claims the KPG offering will simplify the digital flexo platemaking process and will be commercially available in 12-18 months.
For print service providers who wish to transition from an analog to digital workflow, KPG will structure a bundled solution that meets the printer's individual needs and requirements based on a KPG assessment and incorporating one or more of four output workflow paths: CTP, DI press, color digital printer/copier and wide format. Turnkey solutions include KPG's DirectWorks workflow (based on EFI OneFlow and incorporating KPG color tools, FirstPath Proofing and RealTimeImage monitor proofing), RIP, output device, inkjet proofer if appropriate, and for CTP, KPG's new ThermalDirect processless plates. These configurations provide a fully JDF-enabled workflow. For the small-to mid-sized printer who wants to make a rapid transition to digital, this approach offers a simple, modular, single-source solution to what can be a complex decision process. It will be interesting to monitor KPG's success with this approach, both from the perspective of customer adoption rates and sales force effectiveness. This offering, which supports a multi-vendor, multi-technology, automated environmentclearly an increasingly important characteristic of today's worlddelivers a logical customer migration path and should see good market receptivity.
KPG has led the charge in terms of monitor proofing developments, and its acquisition of RealTimeImage gives the company control over a key technology element. Hogan-Scott said, RealTimeImage is becoming a standard in the industry for monitor proofing. Here at drupa, both EFI and EskoGraphics have announced that RealTime proofing technology is being incorporated into their workflows.
KPG was showing a new configuration of its MatchPrint Virtual Proofing system as well. While the stand still displayed the booth concept that was initially introduced with MatchPrint Virtual, a new, more streamlined version uses a much smaller viewing hood which the user must acquire from KPG. KPG specifies three different LCD monitors which the customer can acquire for use with the system. Hogan-Scott estimates that initial systems costs are under $5,000, with a subscriber-based model in which the user pays based on actual usage levels.
Color Fidelity System
Shown as a technology demonstration at drupa, KPG's Color Fidelity System is an architecture for an umbrella solution set that will be brought to market in a modular fashion. KPG announced three modules at drupa.
Module 1: This module allows for a streamlined workflow to bring images captured via a digital camera into the production environment. It includes automated RGB to CMYK conversions geared toward production of newspaper inserts, catalogs and other high volume publishing applications.
Module 2: This module will include Matchprint Virtual technology that ensures consistent color in proofing and printing cycles, allowing users to view and edit digital proofs under consistent color conditions.
Module 3. This is an output module that is both SWOP and SNAP certified, with on-the-fly selection that allows the user to map an image into a specific color space with no need to rescan to meet the requirements of different environments or geographies.
Looking to the Future
KPG did an excellent job a drupa of laying out its overall strategy in a clear and consistent manner. The company has accumulated an impressive array of products and services, and by focusing specifically on three vertical markets, has been able to much more clearly articulate its value proposition.
As our readers are surely aware, KPG is a joint venture between Kodak and Sun Chemical. Although it is operated as an independent entity, it will also be interesting to see what impact the new management team at Kodak's Graphic Communications Division will have on the KPG suite of offerings. Most likely to be seen short-term is the incorporation of the NexPress color and black & white digital printing solutions into the KPG portfolio. When asked at the Kodak press conference about whether the company would be taking on the NexPress products, Jeff Jacobson, CEO of KPG, responded: We would be proud to do so and are in discussions. We are not prepared to make announcements, but we think we will be an excellent channel.
Search for KPG in the industry's largest archive!
For more information, please visit www.kpgraphics.com