Premium Commentary & Analysis
Choosing “Commitment” as Its Brand Identity, Lofton Label Regroups and Succeeds
Lofton Label targets its vertical markets with care and serves its customers with scrupulous attention to detail. In this company profile, CEO Mike Lane talks about how he developed the objectives and implemented the strategy that turned the business around.
By Patrick Henry
Published: August 19, 2014
PREMIUM MEMBERSHIP CONTENT
This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.
FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER
Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.
Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here.
Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.
To post a comment Log In or Become a Member, doing so is simple and free
Recent Articles by Patrick Henry
More articles by Patrick Henry