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Choosing “Commitment” as Its Brand Identity, Lofton Label Regroups and Succeeds

Lofton Label targets its vertical markets with care and serves its customers with scrupulous attention to detail. In this company profile, CEO Mike Lane talks about how he developed the objectives and implemented the strategy that turned the business around.

By Patrick Henry
Published: August 19, 2014

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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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