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Wide-Format: Understanding the Hourglass

Since the highly-successful SGIA Expo, which took place a little more than a month ago, I’ve been putting some new thought into wide-format digital printing, trying to come up with a new way to describe the industry to those who are new to it, or have simply put a toe in our wide-format pool.

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About Dan Marx

Dan Marx is the Specialty Graphic Imaging Association's Vice President-Markets & Technologies. With SGIA, he works to raise awareness of the specialty graphics industry, and helps printers and their customers identify and adopt new technologies and access lucrative market areas. In his more than 20 years at SGIA, he has authored numerous articles for industry publications worldwide, presented at a variety of industry events, and served as an enthusiastic ambassador for innovative imaging technologies. He can be reached at dan@sgia.org.

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