Commentary & Analysis
Why HP Acquired HiFlex
By Cary Sherburne
Published: January 9, 2012
On December 7th, HP announced the acquisition of print MIS provider HiFlex. WhatTheyThink Senior Editor Cary Sherburne spoke with HP to understand more about this acquisition and how it fits into the HP portfolio. You may be surprised to learn where the acquisition is reporting within the HP organization.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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