Business Development: How the Vendors Can Help
As printers continue to evolve their businesses to meet the new market realities, one of the challenges they face is how to optimize their operations and market their new products and services. This is an area where suppliers to the industry can provide significant help. This interview with Kodak's Deb Stranaghan outlines the new Kodak MarketMover program, designed to help printers transform their businesses.
By Cary Sherburne
Published: June 3, 2011