AlphaGraphics and PrintThree Announce Strategic Partnership

The On Demand show is a great place to go to see the latest technology and learn about the latest trends. But it is also a great place to catch up with old friends and network with new ones. Kevin Cushing, CEO of Salt Lake City based AlphaGraphics, and Andrew Hrywnak, President of Toronto-based Print Three, took advantage of the show to do just that. After months of discussions and due diligence, the two sealed a deal to build a strategic cross-border marketing alliance they believe will bring big benefits to their franchisees and their customers. WhatTheyThink spent time with Cushing and Hrywnak to get the story.

WTT: Kevin, Andrew, nice to see you both, and thanks for taking time out of a busy show schedule to speak to us. Can you give us a little background on how this deal came about?

AH: In the role of President of Print Three, I was looking for a way to expand our print-and-distribute model into the U.S. This model is a major advantage for us in Canada. AlphaGraphics is a very successful network and best models what we do. We felt we could work well with a company like AlphaGraphics, so I started to have discussions with Kevin. We were both on the same page as far as where we want to go with our networks. Kevin has been successful in terms of what he has done with the network, and we can share and learn a lot. We both have unique offerings in the print market space, and this alliance should make some noise in the marketplace for both of our networks.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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