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KODAK Print On Demand Solutions Gaining Momentum in DFE Business

At Graph Expo 2006,

Thursday, March 22, 2007

At Graph Expo 2006, we spoke with Benny Shimshoni of Kodak’s PODS group as part of our workflow coverage.  Since that time, both HP and IKON have announced new digital front end (DFE) capabilities powered by the PODS CREO color server. This would seem to indicate that Kodak’s plan to “firewall” the operation to product competitors’ data and information is working to everyone’s satisfaction. WhatTheyThink checked in with Shimshoni to get an update on how the group is doing.
                                                                                                                                               

WTT: The last time we spoke was at Graph Expo.  With On Demand just around the corner, I wanted to get an update from KODAK Print On-Demand Solutions.  What’s new since Graph Expo in terms of features/functionality?

BENNY: Let me begin with a quick introduction to KODAK Print On-Demand Solutions (PODS) for your readers who may not be familiar with us.  PODS is a multi customer, standalone group within Kodak’s Graphic Communications Group (GCG) that works with outside customers and provides inside support to Kodak. It develops and supports high performance PODS CREO color servers for a range of digital printers and presses.  It also develops advanced on demand applications for personalized direct mail, targeted catalogs and other one-to-one marketing tools.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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