On Tuesday, Standard Register and HP announced a unique partnership designed to address enterprise document output needs for HP's enterprise customers. Under the terms of the agreement, financial details of which were not disclosed, HP's Managed Print Services will include a suite of document services, software and on-site resources provided by Standard Register to help customers optimize the creation, printing and distribution of documents throughout their organizations. For Standard Register, which has remained somewhat under the radar as the company continues its transformation to what it categorizes as "the world's most trusted document services company," this announcement was significant enough to justify bringing together a group of industry media and analysts to talk about not only this announcement, but to provide an update on the company's progress. WhatTheyThink spent time with Standard Register CEO Dennis Rediker to gain his perspective on the company's progress and why the HP deal is important to the company's future.

WTT: Dennis, thank you so much for speaking with us. Perhaps you could start by filling us in on your transformation efforts, which you outlined the last time we spoke, and the resulting offerings that made this HP partnership possible.

DR: Standard Register has been a partner with its customers in helping them improve business processes for nearly 100 years, largely with a paper-based infrastructure through our forms heritage. Forms are, and continue to be, a means to communicate information through business processes. Our central corporate purpose has always been to be integrated with the customer's business to help them improve productivity and make processes more efficient.