Former Xerox and Océ Veteran Finds EFI’s Focus on Digital Printing Refreshing

With little fanfare, industry veteran Robert Raus departed his position as Océ’s director of software and professional services marketing to take on the role of vice president of worldwide marketing for the VUTEk product line at EFI. Moving from sunny Boca Raton, FL, to the shores of Lake Winnipesauke at VUTEk’s Meredith, NH, headquarters, Raus took on the role as EFI was wrapping up its seventh annual Connect users’ conference in early May, the first Connect to showcase VUTEk hardware. WhatTheyThink spoke with Raus to find out how he was adjusting to life in the North and the transition to EFI.

WTT: Bob, thanks for taking the time to speak with us. Perhaps you could start by telling us what attracted you to the VUTEk opportunity at EFI.

RR: At the time EFI acquired VUTEk in June of 2005, I heard about it, of course, but didn’t really know much about VUTEk or wide format. But I did find it interesting that EFI, a software company, would purchase a hardware company. So I was intrigued when the marketing position came up and decided to look into it.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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