It’s a great strategy – take two new technologies and combine them to produce products or services that change the way business gets done. And that’s just what we have in this month’s PODi Best Practices case study. TASER International and R and R Images used digital printing and internet technology to create a personalized, integrated direct marketing program that represents a superior way to do direct marketing.

Rick Smith, CEO of TASER, is among the most innovative users of variable-data marketing, including remarkable direct-mail campaigns. Variable data sells TASERS, and these campaigns have been an important factor in the company’s spectacular growth over the last few years. To learn more about TASER’s creative marketing practices you can read the following case study or catch Rick at the upcoming PODi AppForum, Jan 28-30 in Las Vegas where he will be sharing his insights as a keynote speaker

Taser International wanted to increase their brand awareness while capturing and verifying customer data and expediting the sales process. Working with R and R Images, Inc., the company created a four-touch personalized marketing campaign to reach out to 52,000 prospects. The company gained a significant amount of prospect information and many highly qualified leads. The prospecting process was also streamlined.