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WhatTheyThink Guest Contributor

Recent Commentary & Analysis from WhatTheyThink Guest Contributor

Displaying 1-24 of 168 articles

Workflow Automation: Investment Delivers Top Value

Published June 5, 2014

Two-thirds of print service providers consider workflow automation a top investment priority simply because it enables them to better service customers and increases customer satisfaction. Today, customers typically want more speed and less cost, whether it’s 100 business cards or a half-dozen editions of 1,000 books each in different page dimensions—by tomorrow—from facilities on three continents.

 

The ICG Remembers Folding Carton Industry Veteran Alan Crane

Published May 30, 2014

The folding carton industry has lost a legend. Alan Crane (1924-2014) was a visionary, mentor and cherished friend to many, including members and suppliers of the Independent Carton Group (ICG), who remember him fondly.

 

Paper or Electronic? Sprint Recognizes the Value of Paper in Today’s Business World

Published May 29, 2014

Interview of Sprint’s Alan Anglyn, Director – IT Care & Billing Services Business Management by Phil Riebel, President - Two Sides North America

 

Social Media for PSPs: Get Linked Up and LinkedIn for Business Development

Published December 20, 2013

The explosive proliferation of social media is the hottest topic in marketing today. For print service providers (PSPs), it brings both intrigue and confusion: “Should our business be on Facebook, Twitter, LinkedIn, YouTube or Instagram? My kids are on Pinterest, Vine, Tumblr and Foursqure, so should my business be there, too? What am I supposed to do with Google+?”

 

New Printing Opportunities for Flexible Packaging Converters

Published December 19, 2013

Over the last decade digital printing has moved from a niche market to a high growth segment embraced by a large number of print service providers (PSPs) that acknowledge the added value and higher profits of digital. One of the results of the proliferation of digital technologies is a convergence of once separate activities.

 

Is a box just a box? How packaging is impacted by the digital revolution.

Published December 18, 2013

Those who have been around the packaging industry can tell you that no one can predict its future. From experiments gone awry – like Jacques E. Brandenberger’s failed attempts at transparent tablecloths that ultimately resulted in the invention of cellophane in 1908.

 

With Planning and Preparation, Commercial Printers Have a Growth Opportunity in Special Effects for Packaging and Labels

Published December 13, 2013

Commercial printers are increasingly examining the label and packaging market—and they like what they see. As digital technology lowers both the cost of entry and the learning curve for excellent execution, particularly in the area of special effects, the business benefits can be substantial.

 

The Role of Print in an Omni-channel World

Published October 14, 2013

Patrick Martell, CEO of St Ives Group and the new President of Ipex 2014, looks at print and the important role it will continue to play in the world of marketing in an omni-channel environment

 

VP of Marketing Steve Bonoff discusses IDEAlliance’s Upcoming TechWeek Conference

Published February 23, 2012

IDEAlliance® recently announced that attendee registration is strong for TechWeek, its week-long event series featuring the G7 Forum 2012, TechConference 2012 and XTech 2012 Seminars. Slated for March 12-16, 2012 in Rosemont, IL, the conference offers a mix of educational sessions, hands-on computer labs, and networking opportunities for media production professionals.

 

Today is the First Day of the Rest of Your Printing Industry

Published May 20, 2010

IPEX is many things – a celebration of print, a Euro-centric gathering of major and minor vendors, a walkable show that makes it easy to enjoy the variety of offerings that compose our industry – but it’s certainly no drupa.

 

Adobe CS5 Makes Its Debut

Published April 21, 2010

Proficiency in the dark art of prepress once required expertise in a bewildering array of applications; there was QuarkXPress and Pagemaker and Photoshop, but also Freehand, Streamline, Suitcase, Trapwise, INposition Lite and a host of others. Now that prepress has become premedia, the twenty-first century skill set centers on color management, PDF workflows and automation. For most shops, these tasks are made easier by the integration and powerful tools found within Adobe’s Creative Suite software bundle.

 

Green Marketing Takes a Team

Published January 5, 2010

 

Keep the Green "Floaties" Handy (Guest Post)

Published July 3, 2009

 

Designers are Storytellers

Published April 29, 2009

 

Surviving and prospering in a recession

Published April 14, 2009

 

Correlates of Job Satisfaction

Published April 8, 2009

 

Cradle to Never-neverland

Published March 13, 2009

 

“Don't Print” isn't “Going Green”

Published February 2, 2009

 

Premium Content It’s 2009: Where Have the Good Case Studies Gone?

Published January 26, 2009

 

Green Printing: It's Not Just About Ink and Paper Anymore (Guest Post)

Published December 23, 2008

 

Gaining Ground with Green

Published December 15, 2008

 

How Good (and Green) is Good Enough? (Guest Post)

Published December 12, 2008

 

Creativity in the Printing Industry: The Context of Organizational Change

Published December 4, 2008

 

In-Store Expo – The Point of Purchase Advantage

Published December 3, 2008

 

Catapult the Cow - Guest Post

Published November 19, 2008

 

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