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WAVE Action—The Banta Acquisition One Year Later

A little over a year ago,

Thursday, August 26, 2004

A little over a year ago, WhatTheyThink published an interview with Banta’s John Sisson and WAVE Corporation’s Ward Wright following WAVE’s acquisition of Banta’s B.Media content management solution. We recently checked in with WAVE and Sisson to get an update on what’s new with B.Media.

Industry veteran Sisson is now Vice President of Sales for Banta’s Book Group in the Eastern Region, and he reports that the company has consolidated its remaining content management activities—meaning sales and anything else that has to do with B.Media—in its Chanhassen MN division. This includes the Catalog and Database Services group which has historically relied heavily on B.Media.

Prior to being acquired by WAVE, B.Media’s home was in Cambridge MA, under the auspices of Banta Integrated Media. The Banta team worked closely with WAVE during the transition, but Sisson indicates that the Banta B.Media development crew chose to stay in Cambridge, many of them moving to Banta’s Internet development group rather than relocating to Orlando, FL, where WAVE is located. Since the transition was completed, the Banta Cambridge team has been busy developing Banta’s Sync Interactive Marketing Suite, a Web-based multichannel publishing system consisting of four modules that share a common user interface:


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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