Re-energized and Re-invented!: Brian Longe, President & CEO - A.B.Dick

In conjunction with A.B.Dick's announcement of the Digital PlateMaster 34, WhatTheyThink checked in with A.B.Dick's President and CEO, Brian Longe, to obtain more detail about the product and its positioning within the A.B.Dick portfolio. In his first press interview, and an exclusive for WhatTheyThink readers, Longe also discusses A.B. Dick's long- and short-term plans and brings us up to date on what the company, the market leader in the small format press arena, has been up to.

WTT: Brian, thank you for taking the time to speak with WhatTheyThink today. Before we dive into a discussion about the exciting new product announcement, could you bring us up to date on what's new with A.B.Dick? You've been a little quiet on the PR front lately.

BL: The A.B.Dick team has accelerated A.B.Dick Company's modernization by developing innovative, productive hardware, software and support services for our customers and the industry. We essentially have re-energized and re-invented A.B.Dick with over 20 new products and services in the last 3 years. We have a 119-year heritage of providing outstanding, high quality products and services to our customers. Lately, we have had great successes with our market leading digital platemakers paired with our automated presses to provide unparalleled productivity for our customers. Our new four color automated 4995A-ICS press is exceptionally well received by our customers and is exceeding expectations. New support products such as our Warranty Upgrade Program, Phone Applications Support, Digital Training and Press Color Training are in great demand. Our e-business initiatives continue to provide excellent support and services for our customers. Our internet site is one of the best in the industry and www.shop.abdick.com continues growing its subscriber base. After only one year, e-business accounts for 15% of our orders.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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