When it comes to marketing print operations, in-plant and print-for-pay, websites became the king of the hill as we all moved online. They are great marketing outposts when they are designed to show your capabilities, promote testimonials from customers, and make it easy to do business with you. A good website is worth the investment, but it shouldn’t be your only marketing tool.

Marketing brochures should be part of the tool kit for every print organization. In-plants benefit from a brochure that explains their operation, value to the company, and how to place orders. Commercial print operations should have brochures to promote their capabilities to both existing and prospective print buyers. Every salesperson and member of the management team should have a stack in their portfolio to hand out as reminders. Printers should use print as one of their marketing tools!

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