Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

Is Landa Finally Hitting Its Stride?

There has been a running joke amongst some analysts and media that it takes at least two drupas—or about 8–10 years—before an initially shown product is ready for production. Granted, some of what is “envisioned” as new product technologies may never make it, but many products do successfully make it to market, ready for reliable production.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Discussion

By John Zarwan on May 18, 2022

It may take 2 drupas before an introduced technology can be produced and used reliably. but you know its been fully accepted when the press no longer writes about it.

 

By John Zarwan on May 18, 2022

(sorry for the dropped apostrophe!)

 

By Eddy Hagen on May 18, 2022

"(...) the "next big thing" that will create an enormous opportunity or disrupt your business is probably about 29 years old!", this is a quote from Greg Satell, who has been looking at innovation for a long time.

The official story is that the Landa users are very happy, but from time to time, you do hear criticism. And when looking at samples, at the recent 'world record', I'm still not convinced. The latest sample I got (earlier this year), still had a significant registration issue.

These are a number of articles I published with comparisions of real life prints:
https://www.insights4print.ceo/2020/10/landa-nano-print-quality-irl-im-not-impressed/
https://www.insights4print.ceo/2020/11/landa-nano-print-quality-irl-inkjet-vs-inkjet-canon-varioprint-ix/
https://www.insights4print.ceo/2022/04/the-landa-s10p-world-record-a-closer-look-at-the-numbers/
And although on a different topic, this also includes images from a Landa sample:
https://www.insights4print.ceo/2022/05/selling-print-show-dont-tell/
And the history of Landa, from my perspective: https://www.insights4print.ceo/2020/01/drupa-2020-what-you-will-see-in-dusseldorf/#Landa

 

By Eddy Hagen on Jun 15, 2022

"For almost 40 years, I was the only one pushing for it.", Benny Landa on the transition from analogue to digital printing, an interview with the Israelian business newspaper Globes, September 2016.

In preparation of the chat I had with Morten from Inkish.tv last week (https://inkish.tv/inkish-video/hagen/), I dug up some older interviews with Benny Landa. Next to the (in)famous statement from July 2014, when asked when the machines would actually be ready: "One year from today.", the quote above is one of the most stunning ones IMO. As if many others didn't even exist.

Here is an overview of many interesting quotes, statements and promises, plus the links to the original articles, which are usually worth your time: https://www.insights4print.ceo/2022/06/the-landa-promise-source-material/

 

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs