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What Streetwear Brands’ Response to COVID-19 Says About Apparel’s Future

Thanks to James Andres from S&S Activewear for contributing this week’s textiles article. Streetwear is a style of casual clothing which became global in the 1990s. The COVID-19 pandemic and increased work from home models have also increased demand for more casual clothing. Andres talks about how streetwear has contributed to art, creativity and philanthropy and profiles the response of four streetwear brands.

Monday, October 05, 2020

2020 has definitely been a challenging year on many fronts. But, one thing that’s really stood out—especially since COVID-19 reared its head earlier this year—is how art and creativity have helped carry us through it. This includes helping us raise money for those in need, keeping local businesses afloat, spreading powerful messages and celebrating graduations in unique ways.

Streetwear and decorated apparel, in general, have absolutely been huge sources of this creativity and support. Many in the streetwear community are among those, who even while struggling, have used their popularity and creativity to put a smile on people’s faces—while working to stay in business at the same time.

Check out how four streetwear brands have responded to the pandemic, and how this has elevated the role apparel brands play in current events.


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