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Selling CYMK+: A Starter Guide (Part 1)
One of the popular additions to print shops around the world is the ability to create products that add white ink, embossing, debossing, foil, iridescent and neon colors, metallics, varnishes, texture, and unique folds to create high value. We call it CYMK+ because much of this work is created on digital presses and the ability to add enhancements is the plus. The breadth of options for enhancement provide myriad possibilities, but that might make it hard to find a talk track for the sales team. In tbis two-part feature, Pat McGrew walks through the steps to sell CMYK+ capabilities.
By Pat McGrew
Published: March 17, 2020