TrendWatch Report Identifies Opportunities for Digital Printing Providers
Press release from the issuing company
NEW YORK, NY -- April 16, 2002 -- TrendWatch Graphic Arts today released its latest special report entitled, "Digital Printing: The Good, the Bad and the Not So Ugly." TrendWatch Graphic Arts (TWGA), known for its analysis of the graphic communications industry, reports that digital printing is still an enigma to many of the industry's service providers and creative professionals more than eight years after its introduction in 1993.
The report also verifies that there are printers who do understand the technology, its capabilities, and how to market it, and thus digital printing has created a solid, predictable revenue stream for this unique group. This report attempts to identify what makes this group different and successful and provide suggestions for printers and vendors for duplicating their success. The report was made available today for downloading in PDF format.
"Without sugar-coating the situation, TWGA aimed to produce a report that looks at both sides of the coin. The result is surprisingly positive, focusing both on the stark reality of the current digital printing marketplace and on the remaining opportunities, of which the report indicates there are many," stated Vince Naselli, Director, TrendWatch Graphic Arts. "The emphasis is on the practical. I believe the report provides printers and vendors with a series of idea-starters."
"Digital Printing: The Good, the Bad and the Not So Ugly" is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at http://www.trendwatchgraphicarts.com/estore or by phone at (866) 873-6310. The price for the report is $1295. TrendWatch Graphic Arts eStore customers can download this report in PDF Acrobat format immediately after purchase. For more information, please visit the TWGA website http://www.trendwatchgraphicarts.com/DigitalColorPrint.html
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