Braunschweig, Germany – locr GmbH (www.locr.com) today announced it is a sponsor of the MarketEdge 2019 digital and direct mail conference taking place this week in Clearwater Beach, Florida. Created by DirectMail 2.0, MarketEdge brings together marketing professionals, agency leaders, printers, mailers, and business owners for an educational event focused on best practices in print and digital marketing.

“Today, there are many marketing channels available to marketers - print, digital, video and more – and so it is essential to take an omnichannel approach,” says Tony Hodgson, who leads the marketing effort for locr. “As a MarketEdge sponsor, locr will show attendees how to add a geomarketing dimension to any channel to create direct marketing campaigns that use location to improve engagement, increase response rates, and lead to better results.”

At MarketEdge 2019, locr will showcase geomarketing services that allow marketers to incorporate location data into their marketing campaigns. These services include:

Personalized Maps
Personalized maps created by locr allow marketers to show the actual routes customers would take from their homes to the location of a business or an event. Recipients can actually see the routes they would travel and the amount of time it would take to do business with you.

These personalized maps can be used included in a direct mail campaign as well as other forms of printed and online communications.

GEOservices
locr GEOservices allows marketers to finely target their mailing lists to include only the addresses of the prospects closest to the locations of their clients. These services save time and money while helping marketers to focus their message.

Used together or separately, these services ensure your communications will reach the right people with the right message.