Editions   North America | Europe | Magazine


Wall Street Journal Adds X-Rite ATD News 2

Press release from the issuing company

GRANDVILLE, Mich.--April 9, 2002--X-Rite, Incorporated today announced that The Wall Street Journal, chose X-Rite's ATD News 2 for acceptance testing evaluation of its expanded presslines that now include two 4/4 color towers and two 4/1 color leads. These expanded presses are being used to produce a Journal, launched today with improved content, better organization and new navigation aides. X-Rite's ATD News 2 is the company's latest version of the popular color measurement system that automates the process of evaluating color in newspaper print production. The system quickly measures and reports density levels from continuous-color rules as small as 1/16 inch (1.6mm) in height, enabling quick color adjustments by press operators. X-Rite is the brand of color measurement and control technology used throughout The Wall Street Journal workflow, from the 361T for film to handheld densitometers and spectrodensitometers such as the 400 and 500 Series, Colorshop software for use with digital proofing, and now the ATD News 2. X-Rite says it is also collaborating with The Journal for additional installations of the ATD News 2 system. "X-Rite as well as several other suppliers all participated in the changes The Wall Street Journal has made over the past several years to its newspaper printing technology platform and workflow. A state of the art pagination system, an all digital workflow and expanded, more color capable presses allows the Journal to offer its advertisers more color opportunities for presenting their messages and to effectively use color to better present the Journal's excellent content to readers," says Mike Sheehan, Vice President of Production for the paper. ATD News is the industry's only spectrally-based, automated densitometer for newspaper print operations, and is used increasingly in the US, Canada, Europe and Asia to bring color-associated costs under control. Other major newspapers that have chosen ATD News 2 include The Orlando Sentinel, Cox SE Publications in Greenville, NC, The Des Moines Register, Interweb Montreal, The Washington Times, and several additional global sites.