Multi-label solution devised to accommodate Brose Antriebstechnik, a prominent Germany-based manufacturer of electric motors for e-bikes.
Blauvelt, N.Y. – Schreiner ProTech, a Germany-based global leader in developing and manufacturing innovative functional labels with value-added benefits for the automotive and engineering-based industries, has developed three labeling solutions for German manufacturer Brose Antriebstechnik’s e-bike drive systems. The solutions protect electric components against weather and mechanical impact while incoprorating tamper-evidence and anti-counterfeiting attributes.
The global e-bike industry is booming: Their number has nearly doubled in the last three years in Germany alone and, in North America, their popularity is surging especially in congestion-prone urban areas like New York and Los Angeles.
Schreiner ProTech’s solution was developed for Brose, the world’s fourth-largest family-owned automotive supplier. In addition to electric motors, Brose manufactures mechatronic systems for vehicle doors and seats as well as electronics for steering systems, brakes, transmissions and engine cooling. The company has transferred this know-how to e-bikes and designed an innovative drive system for electric bicycles. Brose Antriebstechnik, a division of the Brose Group, has been producing e-bike drives in Berlin since 2014. Brose Antriebstechnik applies the high quality standards of the automotive industry to e-bike drives, with systematic laboratory and extensive load tests to ensure the quality and durability of its products.
The demands made on the marking, tamper protection and anti-counterfeiting solutions for Brose Antriebstechnik’s electric drive system are high. Even after years of exposure to all kinds of weather conditions, reliable adhesion and readability of the labels must be ensured. “In addition to retaining their visual appeal during their entire lifespan, the labels must be UV- and weather-resistant, and withstand mechanical impacts such as gravel on the road,” says Jens Klüdtke, Key Account Manager at Schreiner ProTech.
To meet these demands, Schreiner ProTech developed three labels: First, a label with a protective overlaminate, which effectively displays the manufacturer’s logo and optimally protects it against external influences. The second label is a nameplate which, in addition to marking the product, enables it to be authenticated by means of a complex, tamper-evident checkerboard film that is difficult to counterfeit. The third label incorporates a housing closure seal with security slits on the e-bike motor reliably indicates potential tampering attempts.