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NUR Appoints ILFORD Imaging as New Distributor

Press release from the issuing company

ILFORD to Provide Entry to Photolab and Digital Imaging Markets SAN ANTONIO, Texas, and LOD, Israel, April 8 - NUR America, Inc., the subsidiary of NUR Macroprinters that is responsible for sales, service and customer support of NUR printers in the Americas (North, Central and South America), today announced its intention to appoint ILFORD Imaging USA, Inc. to distribute within the United States its NUR Salsa Ultima, NUR Fresco HiQ, NUR Fabrigraph and NUR Blueboard series' of digital production printers, and the full line of NUR inks, as part of ILFORD's digital equipment product line. ILFORD is a leading supplier of digital imaging products to the photolab and digital imaging industries. "At NUR America,"comments Rick Clarke, division president, "we've devoted considerable attention over the past months to strengthening our customer service, financial and administrative functions, to ensure that we providefirst-class service to customers who've chosen the NUR family of products. Now that these changes are in place, we are turning our attention to increase sales distribution and marketing efforts.'' Clarke continues, "ILFORD is a well known and respected player in the photolab and digital imaging segments. Our new distribution relationship with ILFORD will give us entry into these non-traditional, emerging markets for large format digital printing. ILFORD's strength and reputation in the marketplace will help NUR America position itself at the forefront of these market segments and will further our role as a dominant leader in the wide format digital printing market.'' ILFORD has been one of the foremost names in digital imaging for over a century. It is the only company to have integrated research and development activities for dyes, inks and media used in inkjet printing. In addition, ILFORD is also the only company to offer a complete range of color papers and films for digital photographic applications. As a result of the relationship with NUR Macroprinters, professional imaging centers throughout the United States will be able to turn to a trusted and well respected supplier-ILFORD Imaging-for new wide format digital printing solutions that will enable them to expand into new markets and capitalize on new business opportunities. "The NUR Macroprinters family of solvent-based wide-format printers are a perfect complement to the ILFORD Digital Equipment product line in that they allow us to offer a solution for virtually any large format imaging requirement,"says Maria Rodd, Marketing Manager, Digital Equipment for ILFORD Imaging USA, Inc. "From building wraps to billboards, and from vehicle graphics to trade show displays, NUR Macroprinters' wide-format digital production printers are capable of delivering top quality graphics in sizes from 5 to 16 feet in width. When combined with the 22 Avery Dennison media products that we've just added, and the host of other top quality imaging products that ILFORD sells, you've got a one-stop shop for every large format imaging solution.''

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