Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will lead an educational session at PRINTING United, being held October 23-25 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Ferrara will present “CCM as a Service? What Every Service Provider Needs to Know” on Wednesday, October 23 from 11:00 to 11:40 a.m. in Room C144.

Ferrara’s session will examine how print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. This session will set the stage by first defining CCM as a service and then uncover the seven core components of a complete solution offering. Ferrara will share with attendees her findings out in the field regarding best practices in CCM, pitfalls to avoid when designing a solution, and optional pricing models to make this offering attractive to clients.

Gina Ferrara has more than 20 years of experience in the banking and financial services industry. Madison Advisors’ extensive print industry expertise enables print service providers to achieve their strategic objectives around CCM. Madison Advisors’ analysts are frequent speakers at MAILCOM, the In-Plant Printing & Mailing Association’s annual conference, XPLOR and DOCUMENT Strategy Forum.

For more information or to register for PRINTING United, click here.