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Magic Brand Media Offers Low-cost Alternative Vinyl Solution

Press release from the issuing company

SOUTH HADLEY, Mass, April 4, 2002 - Magic(R) brand is expanding its ink jet banner media line with new DMVB14, a cost-effective, one-sided scrim vinyl banner alternative. New Magic DMVB14, in comparison to other economy scrim vinyls, offers better ink and coating adhesion and delivers higher ink densities and improved color gamut. In addition, the new scrim vinyl banner exhibits longer shelf life and greater image stability in its class due to lower levels of placticizer in the vinyl. "Competitors in the economy scrim vinyl category have achieved cost advantages, but not without significant sacrifices in quality," said Dan Halkyard, marketing director for display media at Rexam Image Products. "DMVB14 holds ink very well, provides impressive image quality and gives off much lower levels of offensive odors, characteristic of inexpensive vinyls. It is ideal for applications where a one-sided scrim vinyl is specified or preferred, even though the banner will be displayed for a short period of time and will only be viewed from one side." However, for applications that require increased durability of up to one-year life expectancy indoors or out, customers still rely on Magic's proven performer, premium scrim vinyl DMVB15. "We will now be able to offer two levels of price performance in the ink jet scrim banner category, giving our customers increased freedom of choice to meet their job requirements," said Halkyard. DMVB14 may be used for both indoor and outdoor applications and is compatible with most thermal and piezo, oil and some solvent-based ink jet printers. For more information about DMVB14 scrim vinyl, visit our Web site at www.magicinkjet.com.