Chanhassen, Minn. – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Bob Rosser, its Director of Postal Affairs, has been appointed Industry Vice Chair of the Postmaster General’s Mailers’ Technical Advisory Committee (MTAC). Rosser was elected to the position at a recent MTAC meeting and will serve in the role through the end of 2020, when he will become MTAC Industry Chair through the end of 2023.

MTAC is a venue for the United States Postal Service (USPS) to share technical information with mailers, and to receive their advice and recommendations on matters concerning mail-related products and services. MTAC works for the mutual benefit of mailing industry stakeholders and the Postal Service to enhance customer value and expand the use of these products and services. In his new role with MTAC, Rosser aims to focus on keeping the mail channel affordable and providing consistent and predictable mail delivery service. He brings 38 years of experience to his role, during which he has worked with all classes of mailers, and all departments of the USPS, Postal Regulatory Commission, USPS Office of Inspector General, and many trade associations.

Rosser has been with IWCO Direct since 2004, adding to the company’s extensive postal expertise. In addition to its work with MTAC, the company is also involved with APTech, EMA, and PostCom. IWCO Direct works closely with its clients to develop postal strategies that make the most effective use of their mailing budgets and provide more precise in-home delivery dates. The company pioneered the practice of integrated commingling in 1995 and has continued to innovate with optimization techniques like density-driven regional commingling and preparing mail for walk-sequence carrier route discounts.

“IWCO Direct believes it’s important to be an advocate for the mailing industry and to help ensure the Postal Service’s long-term health by helping it adapt to change,” said Jim Andersen, executive chairman of IWCO Direct. “Bob has dedicated his entire career to mail, and he will be a great champion for members of MTAC, its member associations, and mailing industry stakeholders as he focuses on helping to create a stronger Postal Service.”