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R.R. Donnelley Introduces Digital Solution Center with Standardized Workflow

Press release from the issuing company

Provides Customers with Convenient and Secure Access to Process Files; Reduces Cycle Time CHICAGO, April 3 -- R.R. Donnelley announced today its intent to move its entire print platform to standardized workflow and file format specifications during the next 18 months. R.R. Donnelley will create "Digital Solution Centers," which will be centers of excellence for preparing files for print. The first center, based 60 miles southwest of Chicago, will focus on specialized publishing segments such as trade and special interest consumer magazines. This move represents R.R. Donnelley's continuous effort, which began more than a year ago, to standardize print workflows and file formats for specific customer markets. Last year, the company completed the implementation of standardized workflows for the book publishing market. To support its latest move, R.R. Donnelley has chosen the same PDF workflow tool that was employed in the book effort -- Creo's Prinergy workflow, along with Creo's Synapse InSite Internet portal, which enables customers to conveniently access their files via the Web. "R.R. Donnelley's Digital Solution Centers will provide customers with the versatility and convenience to access their pages anytime, anywhere," said Mary Lee Schneider, president, Premedia Technologies, R.R. Donnelley Print Solutions. "This will give customers greater control over their schedules and make file processing more streamlined and accurate." "The Creo Networked Graphic Production strategy is consistent with R.R. Donnelley's vision of providing its customers with more effective, integrated services," said Amos Michelson, chief executive officer, Creo, Inc. "By leveraging the benefits of both the Prinergy workflow and the Synapse InSite Internet portal, R.R. Donnelley is able to pass on significant improvements in presswork quality, job turn-around time, and collaboration directly to its customers." In tandem with the Prinergy workflow, R.R. Donnelley's Digital Solution Centers will enable its customers to exchange and access their pages through a universal interface, driven by the Synapse InSite Internet portal from Creo. Located on a secure Web site, customers can conveniently access their print jobs within R.R. Donnelley's platform. The interface provides a single source of data enabling customers to efficiently proof and track their product. In addition, it offers access to other R.R. Donnelley digital asset management services, such as AdSpring, PubSpring and ImageMerchant to further assist in managing and repurposing content. "The ability to conveniently optimize data for the print platform will significantly shorten a product's cycle time," said Robert Pyzdrowski, president, operations, R.R. Donnelley Print Solutions. "Working closely with our technology partners, we're able to offer the latest solutions, which benefit not only our customers' end product, but also make it easier for our customers to interact with us during the print production process. We'll be announcing more workflow tools this year." R.R. Donnelley's first Digital Solution Center, located within its Digital Prepress Center in Pontiac, Ill., will centrally process files for trade, association, city/regional, business to business and special interest consumer magazine publishers as well as specialty catalog customers from across the country who print at R.R. Donnelley's specialized publishing services' plants. Nearly 700 customers will directly benefit from the new service initially.