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InfoTrends: End Users Say Digital Cameras are Displacing Film

Press release from the issuing company

BOSTON---March 26, 2002--The momentum of digital camera adoption among U.S. households continues. Digital camera penetration reached 33% of U.S. Internet households in 2001, and consumers' purchase plans indicate that penetration of U.S. Internet households could reach as high as 60% by year-end 2002, according to a new survey of over 1,850 U.S. Internet households by InfoTrends Research Group, Inc. Only 20% of U.S. Internet-connected households have not yet considered purchasing a digital camera, and only 3% of U.S. Internet-connected households have not heard of digital cameras. "The growth in market penetration will have a noticeable impact on the entire photo industry,'' says Michelle Slaughter, digital photography analyst at InfoTrends Research Group. "Increasingly, digital camera users are using their digital camera as their primary camera. Already, 19% of digital camera users say that they no longer use film as a result of owning a digital camera, up from 10% of digital camera users in 2000.'' Due to rapid market growth, all photo industry players need to understand digital camera users' purchase plans, feature preferences and usage trends. The new report, "2002 Digital Camera Survey: Strong Momentum for Digital Camera Adoption,'' available immediately, is a comprehensive survey dedicated to profiling digital camera users and non-users. The 91-page study analysis and two sets of 160-page tabulations reveal in-depth trends in digital camera feature and brand preferences, printing, storage, applications, pricing, purchase channel, demographics, etc.