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Primary Color Selects printIQ for Efficiency and Process Improvement

Press release from the issuing company

Primary Color, a global visual solutions company with offices in Orange County, CA (HQ), Los Angeles, Atlanta and Shanghai, has announced today that they have selected the printlQ management workflow system to increase efficiency and streamline workflow processes internally to their operations.

Primary Color offers a comprehensive array of visual marketing products and solutions. Their capabilities are specifically designed to accommodate enterprise-level clients for whom centralized control of all critical aspects of a project is essential. As such, Primary provides cost and time saving benefits by hosting all critical services under one corporate roof. Through these services, Primary offers core services: Pre-Media, Litho Printing, Large Format Digital Printing, Grand format digital, Dye-Sublimation Printing and HP Indigo Variable Data Digital Printing, metal and wood fabrication, kitting and fulfillment. All their services are color managed to each other, ensuring brand consistency for their clients across all print marketing materials. In addition to printing, offering such a wide array of services and product lines throughout their organization, Primary needed a workflow solution that was flexible enough to handle the broad variation in their work, and also one that was dynamic enough to allow them to evolve to meet their customers’ ever-changing needs.

[Quote from Dan Hirt as to why IQ made sense]: As our customer base continues to expand the mix of marketing mediums and increasingly more dynamic nature of marketing campaigns, the complexity of every single project is vastly more dynamic and data dependent. We need tools with flexibility and data granularity that allows us to effectively manage the projects and campaigns with efficiency and intelligence, from project engagement to final delivery. We see printIQ as the tool that can meet our needs and grow with us quickly as our industry continues to evolve rapidly.

[Quote from Linda as to why she’s confident in partnering with Primary]: I have known Primary Color for over 20 years and their company has always been on the forefront of technology and product offerings. With Primary Color leveraging the flexibility and adaptability of printlQ they can enhance their online presence for their customers with brandable online portals, so that their customers can submit, pay, and track their orders with ease. The branded portals for customers make the whole experience that much more personal! Then there’s the analytics that provides business intelligence on a series of printlQ dashboards with individual tiles displaying the key information. When it comes to workflow and integration, the printlQ approach to integration will enable Primary Color to build the workflow that works best for their business! We offer 100’s of functions that can be completed via an API call within printlQ and provide an integration toolbox filled with tools and plug-ins.

The printIQ system is more than just MIS. Through printIQ, companies can utilize a broad spectrum of workflow tools that allow print and graphics services providers to streamline their business into a robust yet highly intuitive workflow engine. From the customer portal, to managing outsource work, to online proof management, to everything that you do within a production facility, or across a network of facilities. The printlQ workflow tools enable production and services teams to not only keep a better handle of everything they have on their desks and in their shops, but to do so with fewer touchpoints and manual steps. With these steps removed from the day-to-day, printing companies can drive down operating costs while raising the volume of work they can handle. In addition, having one centralized database for tracking and reporting gives executive level staff the ability to analyze their business to ensure they are meeting their desired profitability.




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