BUFFALO, N.Y., Oct. 1, 2008 - The Zenger Group has re-branded to reflect its broadening range of comprehensive print and marketing communications services and the expanding geographic reach of its customer base. With the new corporate identity, Zenger Group has consolidated six Zenger companies into three, adopted a more modern graphic look and feel, and introduced two new tag lines: "Smart. Print. Now." and "Smart. Mail. Now."
The new brand identity is having its debut today, and is visible on Zenger's refreshed Web site, www.zenger.com
, which also has a new, simplified customer job submission and management capability and streamlined navigation.
"Our new corporate identity reflects the way the company has evolved," said Stephen R. Zenger, president and CEO, Zenger Group. "Three strategies are at work: unifying our identity under the Zenger Group brand, updating our look to be more clean and modern, and introducing the new tag lines, which speak to our core capabilities. We help our customers to deploy print and mail communication quickly in smart, innovative ways that improve their marketing."
With the re-branding, all four companies that operate at Zenger headquarters at 525 Hertel Avenue in Buffalo now share a unified identity as part of Zenger Group. Three legacy brands - Anderson & Wahl Photography, Parkside Press, and Ulrich Mail Advertising - are being discontinued. Their operations will be unchanged as Zenger Group departments.
Two other Zenger Group companies have been re-branded with the new look and more consistent identification as "a Zenger Group company." They are:
* Downtown Graphics, a retail operation at 726 Exchange Street in downtown Buffalo, with strong brand recognition in a more consumer-oriented space.. * Partners Press, 1881 Kenmore Avenue, which specializes in large-format (40-inch offset), union-label commercial printing..
"Retiring some of the older brands eliminates a certain amount of confusion as to who we are and what we're about," Zenger said. "We've been using the Zenger umbrella for more than 10 years, and market research has shown that most customers see it as our core value proposition, representing a more solutions-based approach. At this point, we've built up enough equity in the Zenger name to assume it full time moving forward."
The new corporate identity was developed by Sans Serif Design, Buffalo, and applied to most pieces, such as letterhead and business cards, by Zenger's own internal creative design department.