Leading Direct Mail Solutions Company Adds New Capabilities to Deliver Unparalleled Customer Care
Carol Stream, Ill. – Consistently providing an unmatched level of quality for clients nationwide, American Litho, Inc. has expanded its capabilities to include a new HP PageWide Web Press T240 HD.
Since 1994, the printer and multi-channel communications provider has consistently pushed the envelope by diversifying its services and technology, positioning itself at the forefront of trends in the commercial printing industry.
In an effort to expand its data-driven, variable content color printing services, the company signed for the new HP press at last month’s Inkjet Summit in Jacksonville, Fla. The most productive and versatile press in its class, the high-speed web press delivers high-quality inkjet color using HP’s High Definition Nozzle Architecture (HDNA) technology.
The new press is unique in that it boasts one streamlined process to create sophisticated, high-quality color mailers, catalogs, postcards and other projects that feature personalized variables based on customer demographics and known preferences.
Primarily servicing clients in the financial services, insurance, retail, health care, fast food, travel, entertainment, health and beauty and education categories, American Litho is confident that this acquisition will significantly increase the quality of care provided with each campaign.
“With each decision we make, creating robust and highly effective campaigns that make a real impact for our clients is something we keep in mind. With the new HP PageWide HD system, we now have the power and capability to offer 100% variable content at unrivaled speeds and with the utmost cost efficiency,” said American Litho President Mike Fontana. “Our clients look to us for fresh thinking and innovative, cost-effective solutions, and the addition of this new HP press on our production floor gives us a powerful competitive edge.”
An innovator in digital printing services, American Litho has developed a proprietary advanced data analytics suite known as Amerilytics to model, target and re-target, allowing them to boost response rates and immediate ROI for their clients. In striving for the highest level of quality, American Litho has also incorporated the use of the HP Indigo 12000 Digital Press and advanced full-color HP ink jet imaging heads from HP SPS into their systems.
“Customers investing in this new HP technology enjoy category-leading print quality, productivity, versatility and economics that are valued by discerning publisher and brands,” said Vahaaj Khan, Americas Sales Manager, HP.
Sustainability and waste reduction are also major goals throughout American Litho’s 320,000 sq. ft. main facility. HP PageWide web press production helps minimize trim waste and offers the widest choice of sustainably produced paper stocks, along with water-based, eco-friendly inks.
“HP systems are vital to our continued growth and success in the print and direct mail industry. They provide the tools needed to be able to create innovative, cost-effective solutions. We’re relied upon to be marketing thought leaders and to be able to provide the digital firepower to move projects from inception to the finish line,” said Fontana. “HP offers the advanced technology to meet the industry’s evolving challenges and provides us with the full implementation support we need to acquaint ourselves at a rapid pace.”
For more information, please call 630-462-1700 or visit http://www.alitho.com.