San Diego, Calif. – Memjet (Memjet.com), a leading developer of inkjet printing technology, announces it has hired Bent Serritslev as senior vice president of business development in the Asia–Pacific region (APAC). In this role, Mr. Serritslev will oversee sales and marketing activities designed to expand the adoption of Memjet technology among OEM partners in the region.

“The appointment of Bent Serritslev continues Memjet’s momentum in the Asia–Pacific market,” said Len Lauer, chief executive officer at Memjet. “Last year, at the All in Print China Conference, Memjet announced DuraLink partnerships with Shanghai UPG International Trading Co. Ltd (UP Group) and Liaoning Zheng Hong Basch (Basch). This year, with Bent as part of our team, we will be announcing more OEM partners in the region and expand the number of Memjet-powered printing solutions that bring the speed, quality and affordability needed to succeed in the competitive APAC market.”

Before joining Memjet, Mr. Serritslev held senior management roles with market-leading companies in the printing industry.

More recently, Mr. Serritslev was managing director for Xeikon Asia Pacific, where he established and grew Xeikon’s market share in region. Under his leadership, Xeikon’s office grew from a small core group of engineers to a thriving organization of about 30 people dedicated to providing sales, marketing, service and support for regional Asia Pacific customers.

Previously, Mr. Serritslev was managing director of Heidelberg Malaysia and Singapore providing complete solutions including machinery, industrial consumables, machine reconditioning, training and development and service parts to print media companies.

Before joining Heidelberg Malaysia, Mr. Serritslev was managing director of EACgraphics India (Heidelberg India), a leading distributor of capital goods to the print media industry.

“In my career, I have witnessed the evolution of the printing industry and the expansion and dynamics of the APAC market,” said Mr. Serritslev. “No matter how the market changes, one thing remains the same: the enduring power of strong customer relationships. At Memjet, I look forward to establishing connections and fostering productive working relationships that enable OEM partners to grow today and well into the future.”