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Phototype Becomes Latest Bellissima DMS Licensee

Press release from the issuing company

Cambridge, U.K. – Aniken Graphics’, a joint venture between Hamillroad Software, a UK based prepress software company, and Apex International, a global leader of anilox and metering products, is proud to announce Phototype Engraving Company, Inc. as a contracted partner for Bellissima DMS in the United States market.

Bill Hounshell, Vice President of Printing Services at Phototype comments: “Bellissima is a one-of-a-kind technology, unlike anything we’ve seen before. At Phototype, we have always embraced new technology and look for that diamond in the rough. With the combination of Hamillroad Software’s Bellissima DMS screening, Apex International’s GTT2.0® anilox technology, and special exposure techniques, we believe we have uncovered a screening, anilox, and DuPont plate solution which will rival all other print methods!”

Hounshell continues, “We are excited to bring this solution to both our printer and CPG clients while carrying on our partnership with Apex. The printed samples and packages that we have created show so much more detail and are very smooth, giving them an almost life-like quality.”

Phototype, the family-owned headquartered in Cincinnati, Ohio, has been in the industry for 100 years. Their expertise includes providing integrated graphics solutions to the consumer-packaged goods industry and servicing their valued customers with the best in quality.

Nick Harvey, Managing Director of Aniken Graphics, says, “The controlled global roll out of the Bellissima Screening Technology continues to gain momentum. Phototype is an established major supplier in the US market - their team’s dedication to innovate and deliver the very best quality options to their customers make Phototype the perfect partner.”

Harvey adds, “Phototype will drive the Bellissima DMS technology into the American market through their brand and converter customers. As Aniken, we look forward to making the industry change that is now possible through the ‘total solution’ package of Bellissima DMS, which is fully supported by Apex, Hamillroad and Dupont.”

Joe Settanni, North American Business Development Director for Apex International, says this partnership will be a game-changer for the industry, “the combination of Bellissima DMS and Apex’s GTT 2.0 anilox technology continues to prove out as a disruptive technology for flexo printers with results which rival the quality of offset, digital and gravure. We are pleased to partner with Phototype as a certified graphics solutions provider, and the expertise that they bring to the industry. We very much look forward to working with Phototype to provide their customers with the very best in class technology, ultimately providing solutions to grow their businesses.”

Printers wishing to test the technology can inquire through www.bellissimadms.com or can contact Apex International or the trade shops for their specific region.

Bellissima DMS

Bellissima DMS is Hamillroad Software’s multi-award winning flexo screening technology. Using Bellissima, customers can produce high-quality prints equivalent to 350-450 lpi, achieve fades to zero (enabled by printed highlight dots as low as 1.0% and shadow dots up to 99.5%) and avoid color shifts on misregistration thanks to its patented dot algorithm. The screening enables the easy adoption of fixed palette / extended gamut printing and delivers moiré free prints and smooth flat tints.

Bellissima significantly reduces typical press problems including bounce, barring, and slur. Printers can also realize significant ink savings which can be augmented by GCR based software, improving the efficiency of press rooms and utilizing existing printing press equipment.

Register your interest in Bellissima DMS

Phase One sales of Bellissima DMS includes trade shops, converters, and flexographic printers.

To learn more about the benefits of Bellissima DMS, please visit www.bellissimadms.com


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