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June Magazine Advertising Revenue Continues to Grow

Press release from the issuing company

- More Major Advertising Categories Increase Spending - (New York, July 11, 2002) – Total magazine advertising revenue for the month of June increased 6.1% compared to June of last year, closing at $1,403,155,992, according to Publishers Information Bureau (PIB). Ad pages for June totaled 18,905, down 1.2% from last year. Year-to-date, advertising revenue closed at $7,720,275,904, a decrease of 1.6%, and ad pages were 105,830, down 9.9% over the same time period last year. June 2002 vs. 2001 Ten of the twelve major advertising categories recorded positive dollar growth this June. Gains were most notable in Food & Food Products, Home Furnishings & Supplies, Media & Advertising, Drugs & Remedies, Automotive, Toiletries & Cosmetics and Financial, Insurance & Real Estate. Losses were noted in Technology and Apparel & Accessories. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January - June 2002 vs. 2001 Dollar gains were noted in seven categories for the year-to-date comparison. Food & Food Products, Drugs & Remedies, Home Furnishings & Supplies, Media & Advertising were among those with increases. Decreases were seen in five categories, namely Technology, Financial, Insurance & Real Estate, Transportation, Hotels & Resorts, Apparel & Accessories and Retail. "We're very pleased to see a dramatic increase in magazine advertising revenue driven by positive dollar gains in ten out of twelve major advertising categories," noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "We look forward to advertisers' sustained confidence in the magazine industry." Enhanced and expanded PIB information is now available on www.magazine.org/PIB. Magazine Publishers of America is the industry association for the consumer magazine business.  Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers.  Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.