When it comes to stamping its creative authority on the world of fashion and design, Emporio Armani certainly knows how to make a statement.

The Italian fashion house, working with Colorzenith and its large format Massivit 3D printer, produced a stunning, giant billboard featuring an enormous, 3D printed version of their newly released trainers.

The footwear gives the impression the model is literally stepping off the full size 78.74ft by 45.93ft (24m x 14m) advertisement into the real world.

The 3D printed trainer, measuring 6.22ft x 3.2 ft x 1.64 ft (2.1m x 1m x0.5m), weighs 20kg. It took just 19 hours to print and was finished with polyurethane paint.

Mr. Aldo Neri, CEO at Colorzenith, comments: “We are delighted we have been able to help Emporio Armani create such a show-stopping piece. It brings the trainers to life in a dynamic and engaging way that creates excitement. It adds another dimension to advertising and captures the attention of consumers.”

Massivit 3D solutions are empowering established print shops, like Colorzenith, to produce extraordinary new applications for the visual communication and entertainment markets as well as for a growing number of sectors.

The 3D printed trainer adds the wow factor to Emporio Armani’s billboards.