Colleyville, Tex. – Madison Advisors—Madison Advisors today announced that senior analyst, Gina Ferrara, will be participating as a speaker and panelist at customer communications conference, XPLOR19, April 23-25 at Mandalay Bay in Las Vegas. The conference brings together end users, analysts, consultants, industry experts and vendors, who share the latest best practices and trends in the customer communications industry.

Ferrara’s educational involvement in the following sessions will include Madison Advisors’ latest research and best practices in customer communication management strategies:

General Session Panel: The State of the CCM Industry
Wednesday, April 24, 8:30 to 9:20 a.m.
Moderated by Joanne Gore, president of Xplor Canada, Ferrara will participate in a panel discussion to share perspectives and latest research on the CCM industry.

Keep Calm and Go Digital
Thursday, April 24, 3:30 to 4:20 p.m.
Ferrara will discuss digital transformation, what it is all about, why it is critical for survival, and mistakes to avoid when developing a digital transformation strategy.

How Mature is Your CCM?
Thursday, April 25, 10:00 to 10:50 a.m.
Ferrara will explore the essential components of a successful CCM strategy, the three stages of CCM maturity, and the barriers that prevent organizations from moving along the maturity spectrum. Ferrara will share Madison Advisors’ research on best practices for moving an organization’s CCM strategy forward, in addition to how to optimize a CCM strategy to build a foundation to enhance the customer experience.

This year represents Madison Advisors’ 16th year in support of the Xplor annual conference. Madison Advisors president, Kemal Carr, was the recipient of Xplor’s Lifetime Achievement Award in 2017.