Toronto and London, 2 October 2008. Crawford Technologies Inc., the award-winning provider of TransPromo and transactional document and mailing solutions, today announced the launch of Enterprise IMB Barcoder, a software product designed to enablehigh volume mailers to easily migrate their workload to the new USPS Intelligent Mail Barcode (IMB) without making time consuming and costly application program changes.
When the USPS announced the IMB technology they suggested that mailers should modify their applications programs to use USPS fonts to place the barcodes on their mailings. While this approach works well for some organizations, many high volume mailers have found this to be expensive and time consuming. Enterprise IMB Barcoder provides an automated migration path to IMB usage, allowing organizations to save money, time and utilization of highly skilled resources when implementing IMB barcodes in their mailings.
The Enterprise IMB Barcoder software operates on the mailer's print files (AFP, Metacode, LCDS, PCL, PostScript or PDF), removing POSTNET and PLANET barcodes if present, and adds the IMB barcode prior to printing.
Enterprise IMB Barcoder is one of several powerful products in CrawfordTech's comprehensive Enterprise IMB product family and is based on CrawfordTech's award-winning PRO Document Enhancer technology. Enterprise IMB Barcodercustomers can easily upgrade to full PRO Document Enhancer to achieve additional document re-engineering benefits.
"Implementing IMB can be a massive undertaking. CrawfordTech offers a cost effective implementation approach to replace POSTNET with IMBs and a smooth migration path to achieve significant IMB benefits downstream", says Ernie Crawford, President of CrawfordTech. "By starting with Enterprise IMB Barcoder, oganizations can reduce the cost of IMB implementation significantly, and this is important at a time when everyone is under pressure to cut costs".
"Intelligent Mail barcodes offer organizations a tremendous opportunity in the long term to enable comprehensive mail piece tracking, both internally and externally", says Stephen D. Poe, VP of Product Management for CrawfordTech. "To date, taking the initial step has been difficult. The Enterprise IMB family of products offers organizations simple IMB solutions they can use now while providing for growth in the future. Organizations have an easy entry into IMB implementation with Enterprise IMBBarcoder and then a clear migration path to more comprehensive IMB functionality with the other Enterprise IMB product family offerings."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.