Starting with Biodegradable Packaging in Time for Christmas
Hong Kong, China – Lane Crawford, Asia's iconic department store, is proud to be the first luxury retailer in Asia to provide non-toxic, biodegradable paper packaging.
With the issue of environmental waste high on its agenda, Lane Crawford is launching 100% biodegradable paper packaging across all Hong Kong stores in time for the Christmas shopping season, enabling customers to make the "Share the joy of Giving" experience more responsible.
Every year, Lane Crawford gives out around 3 million paper bags and gift boxes. By switching to easily recyclable and biodegradable packaging materials, Lane Crawford is committed to leading the way in sustainable initiatives.
"These eco-friendly shopping bags and gift boxes offer our customers the opportunity to take positive action on the issue of sustainability. Improving paper recycling and reduction throughout our supply chain has been a key focus for us", said Andrew Keith, President of Lane Crawford. "We have been looking at every aspect of our business to see how we can use innovation, technology and creative collaboration to reduce our impact and build a stronger connection with our customers, brand partners and the world in which we all live. Changing our packaging is just the beginning".
The new shopping bags remain in Lane Crawford's signature bronze colour, but are now made of FSC* certified paper, sourced from responsibly managed forests, helping to ensure our forests are alive for generations to come. The new gift boxes also contain FSC certified lining made with 80% recycled content. Bags and boxes are printed with water-based inks and varnishes in a bid to reduce the use of chemicals, while magnetic closures previously used within boxes have been replaced with 100% cotton weaved ribbon, allowing boxes to be widely recyclable.
The new and improved packaging has been launched at all Lane Crawford stores in Hong Kong and lanecrawford.com on November 7, 2018, and will roll out in all China stores by February 10, 2019.
Lane Crawford acknowledges that the global waste system is imperfect and has made these changes so that wherever its packaging turns up, it leaves as little impact on the planet as possible. Through this overhaul, Lane Crawford is taking a stand on the global waste pandemic, and planning to bring its customers, community and employees along with them on this journey.