Precision Marketing Houses Data-Driven Marketing Campaigns for Real Estate Market in Personalized Customer Marketing Hubs
The company turns valuable market insights and actionable data into content and graphics for real estate omnichannel marketing campaigns with CHILI publisher, the Universal Graphics Engine (UGE).
Aalst, Belgium, October 8th, 2018 – Precision Marketing, one of the UK’s largest marketing service providers, has adopted CHILI publisher, the Universal Graphics Engine, as the composition engine for Precision Connects, an online real estate marketing platform. The Property Connects platform directly connects real estate agents and property developers with house sellers, buyers, and renters within a database of over 20 million contacts. Precision Marketing wanted to enable clients to use their marketing data to target specific audiences and create customised communications with their prospects. Creating that relationship required a technology that could support all aspects of a business, from data creation to print to digital output delivery.
Data-driven performance and user experience unit
“We wanted a solution that could provide a complete user journey for our customers today and in the future,” said Gary Howard, CDO at Precision Marketing. “But finding a solution that could deliver the right combination of user experience and data-driven performance was a challenge until we found CHILI publisher, the Universal Graphics Engine.”
The Precision Connects platform can now turn market insights into actionable data that is processed through CHILI publisher into omnichannel content and graphics. The user-friendly interface of the Precision Connects platform means even first-time users can easily create direct, data-driven marketing assets that best meet their goals, be it web-to-print or web-to-mail. Once the direct marketing piece is complete, it can then be sent for approval or moved into production.
“Originally, CHILI publisher was an anonymous solution we could tailor to a level of identity that was our own. Along the way, it evolved into our backbone,” says Howard. “It turned our solution into an online marketing hub our clients rely on to store all their marketing collateral.”
Fast and impressive return on investment
By automating the direct mail process, Precision Marketing can deliver higher value to clients and increase the margin on each item they produce. The company now receives production-ready files 24/7 without any human intervention. After operating CHILI publisher for three months, Precision Marketing has realised an 80 percent reduction in file creation time, while reducing its time to press and mail from 2 days to 2 hours.
“CHILI publisher truly is a universal publishing tool, not just a web-to-print online editing tool. By combining CHILI publisher with our digital printing capabilities, we anticipate that we can soon move to a lights-out operation. The UGE is helping us scale to high volumes, which means we can expand our business and venture into new vertical markets,” Howard concludes.
“Marketers are constantly looking to create a better connection with their consumers through data. Precision Marketing combines the power of data with the self-service production of brand-consistent, omnichannel communications, making the customer entirely self-sufficient in their marketing execution campaigns. It was just what the real estate market needed to go to market faster and more efficiently.”
“It’s also the perfect example of how CHILI publisher operates as a Universal Graphics Engine. It illustrates how users of all levels in any market can create engaging, personalised marketing campaigns that generate the ROI marketers are seeking,” concludes Kevin Goeminne, CEO at CHILI publish.
The full story of Precision Marketing is available on the SPICY star customer reference page. For more information on data-driven marketing optimization or its importance for the commercial print market, please read the white paper by DAM expert Theresa Regli and/or commercial print expert Pat McGrew .