WhatTheyThink

HP and Smartpress Sign Multi-Million Dollar Deal for HP Indigo High-Definition Presses

Press release from the issuing company

Premium online print provider invests in fleet of HP Indigo’s most advanced digital commercial press

Chicago, Ill. – HP Inc. and Smartpress, a web-to-print company specializing in premium digital printing for corporate buyers and creative professionals, today announced a multi-million dollar deal for a fleet of HP Indigo’s most advanced commercial press, the HP Indigo 12000 HD Digital Press.

The purchase of five high-definition HP Indigo 12000 HD digital presses by the all-digital Smartpress significantly upgrades the HP Indigo footprint at the site of Minnesota-based commercial printer, as it sets to scale operations with higher automation and capacity. All five presses are scheduled for installation by the end of this month.

“Expanding and upgrading our HP Indigo fleet will allow us to keep pace with our continued growth at Smartpress. And the addition of the HD writing heads stays true to our motto of creating brilliant print for our customers,” said Matt Hanson, President, Smartpress.

The High Definition Imaging System for the B2-sized HP Indigo 12000 HD Digital Press doubles image resolution, providing a new quality benchmark with sharper, smoother print for HP Indigo LEP-technology based production. The press is also enabled for the new HP Indigo HDFM screening technology1 to reach finer, moiré-free print for increased detail in high-end commercial and photo applications. Supporting the widest range of commercial print applications in the industry, the HP Indigo 12000 HD Digital Press is compatible with the industry’s widest variety of substrates up to 29 inches, with the added capability to print sophisticated and unlimited variable data and variable imagery.
“Indigo’s productivity will enable us to scale, provide quality products to our customers quickly at a competitive cost, while the versatility of substrates and applications helps us stay nimble,” Hanson added.

Smartpress will also use the press HP Indigo One Shot capability to print on synthetics for retail customers including signage and loyalty cards, in addition to highly customized commercial printing, posters, and direct mail.

“This sizeable investment in the new HP Indigo 12000 HD Digital Press underscores the print industry’s preference for HP Indigo’s LEP technology for high-quality printing that can exceed offset quality but provide more versatility,” said Dave Prezzano, vice president and general manager, Graphics Solutions Business, Americas, HP Inc. “HP Indigo’s high-definition technology is a game changer, playing an important part in the growing transformation of the print industry from analog to digital printing, offering a more profitable and sustainable solution for printing.”

High efficiency on the HP Indigo 120000 HD is made possible by the Automatic Alert Agent, performing real-time print quality error detection while printing by highlights inconsistencies between the digital file and the printed sheet. In addition, the HP Indigo Optimizer, the on-press assistant, uses an artificial intelligence algorithm for non-stop printing.

Smartpress is also taking advantage of HP PrintOS Color Beat, a fully automated color verification and monitoring tool continuously driving color performance excellence to help customers make color a competitive advantage. PrintOS is an ecosystem of cloud-based applications for simplifying and automating production from order to delivery for driving business growth with increased productivity.

More than 800 units of the market-leading1 HP Indigo 29-inch format solution have been installed worldwide.
HP Indigo B2 commercial printing technology offers digital printing of virtually any commercial application, unique inks, specialty media, and powerful variable data printing technology to increase engagement through next-level customization.

Learn more about HP digital printing at hp.com/go/graphic-arts. Follow HP Graphics on Facebook, Twitter, YouTube and LinkedIn.

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free