Holyoke, Mass. – Hazen Paper Company has created a new brochure for design inspiration exhibiting a wide range of unique holographic techniques, and a novel metallizing alternative. Folded behind a supernatural cover image of cats’ eyes that radiate glitter and gleam, the piece contrasts two distinct metallic options: the outside is metallized in aluminum, while the inside is metallized with zinc sulfide – branded Hazen Alabaster, it delivers an iridescent glow that is subtle but no less alluring.

The six-panel brochure provides an interactive demonstration to designers, brand ambassadors, and printers of the potential of holography to capture consumer attention in a crowded retail environment – and hold it. By diffusing, refracting and reflecting available light, holography creates the impression of motion, depth and dimension on a two-dimensional surface. According to Hazen President John Hazen “You can’t resist the impetus to tilt the piece in all directions to see how the images move and transform at slightly different angles. It’s the reaction that makes holographic packaging and display so effective – shoppers are attracted by the appearance, and then compelled to engage with a product that entertains and appears to change as they examine it.”

Holography can be employed to achieve a variety of effects, from prismatic fireworks to exciting enhancements within brand color guidelines. A sequence of stylized perfume flacons demonstrates the power of various types of holographic techniques to bring life to images, including white-motion, multi-channel, and free-form Hazen Lens. In addition to custom holograms, the brochure also displays a number of new Hazen Holography patterns, including Sun Beam Sparkle, Moon Beam Glitter, Tinsel Lantern, and Ocean Wave Dots. Hazen Alabaster is shown in just a dozen of several thousands of available holographic patterns, including Mosaic Weave, Hazen Tinsel, Tempest, and Sand Glitter. Hazen Alabaster can also be fully customized.

The stock, Hazen 3D Reflector CARD duplex film lamination, was wholly produced within Hazen’s Holyoke, Massachusetts manufacturing facilities, from origination of custom holograms to embossing, film coating, metallizing, laminating the film to .015 solid bleached sulfate (SBS) and sheeting in register. Lay-flat, stay-flat properties make it appropriate for a variety of applications, including packaging, display and gift cards. Optimized for UV printing with Hazen Ultracure coating, the brochure was offset printed by AM Lithography of Chicopee, MA, in 4 color process plus opaque white.

To obtain a copy of the holographic brochure, please call 413-538-8204, go to hazen.com/the-cats-out-of-the-bag or email [email protected].

Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing. Hazen produces specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch-off lottery and other security-related tickets, tags and cards, and fine art applications. A family-run company, Hazen is committed to sustainability, supplies converted paper and paperboards that are FSC, SFI and PEFC certified.

Since 2006, Hazen has produced holographic design, large-format origination and production utilizing a number of leading-edge technologies including Hazen-Lens in a dedicated holographic design studio. Hazen is the most vertically integrated producer of holographic paper and film in the Americas. Operating three major manufacturing plants in Holyoke, MA that run around the clock, and an apprenticeship program for entry-level manufacturing workers, Hazen has been hiring steadily since 2006. For more information, visit www.hazen.com or call 413-538-8204.