HP to Present New Business Growth Opportunities at Labelexpo Americas 2018

Press release from the issuing company

Palo Alto, Calif. – At Labelexpo Americas 2018, HP Indigo will present new solutions for growing and differentiating labels and packaging business with the latest tools and innovations for top quality printing of labels, shrink sleeves, flexible packaging on its wide-ranging portfolio.

The HP booth (#3226 and #3429) will feature live demonstrations from the entire HP label and packaging solutions portfolio including workflow, printing and converting. HP will also showcase a range of applications from worldwide converters transforming and growing business with HP Indigo’s Liquid Electrophotography (LEP)-based digital printing, demonstrating why brands worldwide and in all industries prefer HP Indigo label and packaging solutions.

HP SmartStream Collage, a new twist in automated, unique variable design for HP Indigo printing, is also making its worldwide debut at the show in Chicago, from September 25 to 27. Following the huge success of HP SmartStream Mosaic, HP SmartStream Collage offers unique designs by manipulating elements randomly for unlimited brand impact using logos and symbols, creating never before experienced packaging impact.

Breakthrough printing technology
The HP Indigo 8000 Digital Press, the industry’s most productive narrow-web press, will print shrink sleeves and labels at 262 ft (80 m) per minute in line with the ABG Fast track semi-rotary die. Finished products produced during live presentations will be made available for visitors.

The HP Indigo 6900 Digital Press will showcase new applications and effects while running in line with the groundbreaking one-pass digital embellishments unit, the new HP Indigo GEM. This end-to-end solution allows printing of any label in a simple, more productive and profitable way.

The commercially available HP Indigo Pack Ready for Labels solution will also be displayed. The solution enables production of high-resistance labels for food, household, and chemical applications.

A range of breakthrough HP Indigo ElectroInks for labels and packaging is an additional highlight on the HP booth, with HP Indigo ElectroInk Silver making its Americas debut. The ink supports a wide range of metallic colors and is enabling new, high-value digital applications with cost-effective production.

The enhanced HP Indigo 20000 Digital Press, for production of labels with high productivity, shrink sleeves and flexible packaging, will also be on the HP booth, running in line with a new 30-inch unit designed especially for the press by ABG for coating and slitting. This exclusive end-to-end integrated solution will be shown for the first time at Labelexpo Americas 2018, producing shrink sleeves with finishing by Karlville on end products.

Additional HP Indigo added value solutions for the HP Indigo 20000 include Pack Ready Lamination for producing flexible packaging with zero cure time.

Experience security and brand protection
In the security zone, visitors have an opportunity for an immersive experience in the first of its kind Security and Brand Protection Escape Room. In this area visitors will see the most advanced and leading-edge security and brand protection solutions including new and exclusive covert serialization with HP Indigo ElectroInks Invisible Yellow and Blue, IR green and taggants, unique layered brand protection with micro-text, anti-copy/anti-counterfeiting marks, track and trace and much more. Visitors will also learn about HP Link technology which provides brand owners the ability to track each individual product unit through its entire lifecycle by creating and using a unique combination of marking technologies that create an adaptable and secure digital fingerprint.

New workflow solutions
At Labelexpo, HP is offering hands-on demonstrations of the new high-performance, modular and scalable print server, the new HP Production Pro for Labels and Packaging, as well as showcasing additional applications to automate production and maximize business opportunities from the unique cloud-based workflow and automation solution HP PrintOS including the new PrintOS Site Flow for Labels and Packaging, OEE (Overall Equipment Efficiency) monitoring, EPM Analyzer and the new HP PrintOS Marketplace.

Adding value to brands through in-store label customization
The HP Specialty Printing Systems area will feature Afinia Label’s L301 and L501 desktop color label printers. Afinia utilizes HP thermal inkjet technology to offer professional quality, in-store label personalization campaigns in a tabletop sized footprint. The L301 utilizes the SPS SI-850 print engine, which is a very small footprint solution with snap in printheads with dye inks. The L501 uses the SPS SI-1300 print engine with the unique swappable printhead that allows end-users to easily switch between dye and pigment ink label print jobs.

Live sessions and happy hour
During the show, HP will also host three live sessions a day with HP industry experts taking visitors through a journey of growth, new technologies and how to transform business, ending with a live demonstration on how to produce a digital label or shrink sleeve in minutes. Visitors will also be able to create a personalized label with their own picture.

Live demonstrations will take place daily at on Sept. 25 and 26 at 10:30 a.m., 1 p.m. and 3:30 p.m. On Sept. 27, live demonstrations will take place at 10:30 a.m. and 1 p.m.

On Tuesday, Sept. 25 from 4-6 p.m., HP will host an on-booth Happy Hour with craft beer with HP Indigo digitally printed sleeves.

Visit the HP Booth at Labelexpo to experience it all.


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