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QuarkWrapture Turns Package Design Around

Press release from the issuing company

CHICAGO (PACK EXPO) -- Quark Inc. today announced the release of QuarkWrapture, the 3-D visualization software that accelerates the entire concept-to-market process for consumer product, graphic design, and packaging professionals. QuarkWrapture fuses a CAD structure to a graphic design, creating a virtual package in a single file, and generates a 3-D rendering of that package with the click of a mouse. Electronic mockups can be delivered in JPEG or QuickTime VR format, thereby eliminating the need for preliminary physical mockups and facilitating same-day proof turnaround. "QuarkWrapture is a must-try tool for packaging professionals," said Adam Wahler, vice president of production at A to A Graphics in New York. "The ability to assemble a package on screen and view it from all sides is invaluable. Now, clients can view proofs as QuickTime VR files, and expensive mistakes can be caught before it's too late. QuarkWrapture is an excellent piece of software." "QuarkWrapture brings significant time- and cost-savings to the packaging industry," said Juergen Kurz, director of product management at Quark. "With QuarkWrapture, designers can deliver 3-D proofs by using e-mail or Web postings, and clients can see the designs from every angle. Changes can be viewed instantaneously, ideas can be exchanged quickly and easily, and the cost and time involved in producing packages is drastically reduced."

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