WhatTheyThink

Gelato Opens Up its Platform to Enable Businesses to Connect to its Global Print-On-Demand Network

Press release from the issuing company

Gelato, the world’s largest and most technologically advanced print cloud, has opened up its network by enabling partners to connect through APIs. This allows partners to sell printed products through the Gelato platform, which reaches 6 billion consumers in 101 countries.

“There are 60,000 photo app companies in the App Store alone; Gelato´s APIs enable those businesses to further increase customer value by giving them the opportunity to locally print products such as photo books, posters and greeting cards. This has not previously been viable due to the cost and hassle of printing in one country and shipping around the world,” says Henrik Müller-Hansen, Gelato CEO and founder.

“Likewise, it also provides a great opportunity for B2B companies looking to capitalize on the recent rise in demand for design-led printed products.”

1,200 billion digital photos were taken in 2017, almost a doubling in four years, and the online art market alone grew from $1,5 billion to $3,3 billion between 2013 and 2016, providing extensive opportunities to offer - and monetize - complimentary print products.

Using the new Gelato API, print orders are automatically validated, converted and routed to locations around the world to be efficiently printed and delivered directly to customers.

The platform provides access to over 100 print and logistics providers worldwide, while acting as a single point of contact and giving customers integrated end-to-end visibility of order statuses. Millions of print orders, across all six continents, have already been processed and delivered by Gelato.

“Gelato offers local print production and shipping services in most major markets, which reduces shipping distances by up to 90% and ensures quick delivery of consistent, high-quality prints. By using the API, businesses will benefit from a powerful quoting, ordering and tracking toolset that gives them complete control and automation of a global printing and delivery capability,” adds Müller-Hansen

“All customer information is stored in a secure way and according to data privacy regulations. It also enables businesses to focus on their core offerings, while we take care of the printing and delivery processes in the most efficient and environmentally friendly way.”

In June of this year, Gelato announced it had raised $20m to accelerate its B2B growth and geographical expansion. It has since added 30 countries to its distribution network and now reaches 101 countries.

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